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The silly season... 19.08.09

Last year, I think it was, a saw a comedy skit on some tv show or other (I think it was Harry Enfield) where two guys appeared on Dragon’s Den with their invention of a new month - A month that would have a second Christmas in it, but a Christmas in the middle of summer.
But, according to the very unimpressed Dragons, there was a problem and that was where this month was going to be placed and where they would get the days for this month.
And so the skit fizzled out but you know I’ve been thinking recently that there might be something in that plan after all.
What’s more, I even have a suggestion as to where they could find the days if we were to have a new month - they could take it from August, because for years now I’ve never really liked this month.
And hold on now, don’t panic if you have a birthday or a wedding anniversary or an important date in August, because that would still fall on the same day, but just in the new month.
Actually, why would you panic? It’s not like I have the power to suddenly do away with August and replace with a new month, even if I want to, is it?
I’m not sure why I dislike August so much. Perhaps it goes back to years ago when the end of August meant the end of the school holidays and the impending arrival of the new school year.
And if that is the case I’m wondering what the current batch of school-goers must think when they hardly have the thinks thrown into a corner from the previous school year when the back to school specials begin for the next.
Maybe it’s that, or maybe it’s just that August, well it’s not June is it folks.
It’s the month when all of a sudden we realise that the days are not as long as they were when we were in mid summer and the darkness of winter isn’t far away.
Perhaps it is that, or a combination of all those things but more likely it is down to the fact that a few months after I began working in the newspapers I was introduced to what is known in the newspaper game as ‘the silly season.’
Newspapers hate August. It’s the month when all the council meetings and courts and politicians and stuff go on holiday. And say what you will, these things all help prompt news stories and help fill the paper.
But nope, not in August. No, this is the month when you ring somebody and you get an answering machine or a tone on the mobile that says ‘we’re in Spain or Turkey or France’ and we’re not answering cos it’ll cost us a fortune.
Of course if they are in France they won’t be reading the news either because while they don’t have a silly season, they have what they call a ‘dead season.’ Apparently it’s the same thing. In Germany it’s called the summer news hole and Poland, Norway and the Czech Republic all apparently refer to this as the Cucumber time or season.
Why this is exactly, I’m not one hundred per cent certain. I kinda like cucumbers, well, I don’t dislike them as much as say onions, but I’m guessing here that maybe this reference is because many stories at this time of the year are a bit watery.
Whatever the reason, I’m thinking that a new month, one that replaces August and perhaps even takes in that skit idea of a second Christmas, could work.
For a start we know how much Christmas helps boost the economy through consumer spending, so if we were to have one in this new month it could help kick start us out of recession.
And of course there are always lots of events happening before Christmas, concerts and cribs and such and there would be plenty happening and no news drought.
If I had the power you know I think I’d make every effort to have something like this brought in and put an end to August as we know it.
Maybe then we’d see the end of a month when editors up and down the country scratch their head and wonder - ‘how the heck am I going to fill this space this week?’
A month when we get silly stuff. Stuff that in the other eleven months of the year wouldn’t see the light of day.
I was going to say, like this column. Then I realised this silliness goes on all year round…
A DROP OF
PORTER is
the weekly
column of
Inishowen
Independent
editor,
Liam Porter.
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