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Would you ‘shop’ your son for drink driving? 31.03.09

DONEGAL road safety promoters will today launch a radical new campaign to encourage people to report friends or loved ones for drink driving, dangerous driving or speeding.
The campaign called 'Tough Love' is a collaboration between the Donegal Road Safety Working Group and the Gardai.
It is the first of its kind in Ireland and will ask people, particularly young girls and mothers, to report sons, partners or friends, whom they fear will cause a serious accident on the roads.
Donegal road safety officer Eamonn Brown said the campaign required a big culture shift but was necessary to save lives. He said while the awareness campaigns reached the majority of the public, young male drivers in the 17-24 age group were proving difficult to reach.
"So many times after the death of a young driver, we hear the line 'it was only a matter of time'. This is a way for people to intervene at an early stage and hopefully prevent another death on the roads,” said Mr Brown.
He said the new number was not intended as a 'snitch line' or fast route to prosecution.
"After someone makes a report, Gardai will follow that up by talking to the person in question and telling him that people are concerned about his behaviour. They will tell him that they will
be keeping an eye on his driving. We hope that this will be enough to change their attitude to driving in future."
The campaign urges people to "Speak Up 2 Save Lives" and adds: "Don't wait until he has killed you, himself or someone else. Regrets don't save lives - now is the time for Tough Love". The new line - 087 9809999 - is a mobile number that allows people to call or text in confidence. It is designed to complement existing services such as Traffic Watch and the Garda Confidential Line. ‘Tough Love’ will be launched today at 1pm at The Loft, Donegal Youth Services, Port Road, Letterkenny.
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